Timis on the international tourism scene: ITB Berlin 2026, Romanian Embassy and Danube Fair

The promotion of Timis County as an authentic tourist destination continued during this period through a series of important international events held in Berlin. 

HORETIM Employers' Association participated, alongside Timis County Council and Visit Timis, at three moments relevant for the visibility of the region: International Tourism Bourse ITB Berlin 2026, the promotional event organized at Romanian Embassy in Germany and Danube Salon.

Tim Timis at ITB Berlin 2026 - the world's largest travel and tourism exchange

The participation in ITB Berlin, an event that in 2026 marks 60 years of existence, is an essential step in the internationalization strategy of Timis tourist destination and in strengthening the visibility of Banat on the European tourism map.

International Tourism Exchange ITB Berlin (Internationale Tourismus-Börse) is the world's largest exhibition dedicated to the tourism industry. This year's edition took place March 3-5, 2026, in the German capital, bringing together over 5800 exhibitors of more than 170 countries and tens of thousands of industry professionals.

Romania participated through Ministry of Economy, Digitalization, Entrepreneurship and Tourism, with a national stand with some 30 co-exhibitors: travel agents, hoteliers, destination management organizations, professional associations and local authorities.

In this context, HORETIM was present together with Visit Timis and Timis County Council to support the promotion of the county as an emerging tourist destination, with a focus on heritage, cultural experiences, local gastronomy and international collaboration.

Promoting Banat gastronomy at the Romanian Embassy in Berlin

On the sidelines of the ITB Berlin, the delegation from Timis County was also present at a promotional event organized at the Romanian Embassy in Germany, dedicated to the dialogue between representatives of the tourism industry, diplomats and international partners.

On this occasion, HORETIM prepared the buffet „Goodies from the Banat Lands”, The menu, a selection of dishes inspired by Banat's gastronomic tradition, is designed to offer guests an authentic experience of local tastes.

Through this approach, gastronomy has become a tool to promote the cultural identity of the region, complementing the tourist offer of Timis County.

The gastronomic experience was realized together with our partners:

• Produced in Banat
• Ursus Breweries - Timisoara Beer
• Recaș Wine Cellars
• Aramic Winery
• Petro Vaselo Winery
• Nora Carmangerie
• „Moara Maria” Bakery”
• Țolea Farm
• Restaurant Casa del Sole

Banat also present at the Danube Salon

Promotion of the region also continued in Danube Salon, an event dedicated to regional cooperation and the enhancement of the cultural and gastronomic heritage of the Danube area.

And here, the buffet „Goodies from the Banat Lands” was a highlight for guests. 

The dishes and products presented showcased the gastronomic diversity of Banat and gave participants an authentic insight into the region's culinary traditions.

Through these initiatives, Banat's gastronomy becomes a bridge between culture, tourism and hospitality, contributing to the creation of a distinctive image for Banat on the international scene.

Gastronomy, a pillar of promoting Banat

Participation in these international events reflects the joint efforts of professional organizations, authorities and industry partners to promote Timis County as an authentic and competitive tourist destination.

The initiative is part of the Banat - European Gastronomic Region 2028, through which gastronomy becomes one of the most authentic forms of promoting the region, highlighting local products, culinary traditions and hospitality specific to Banat.

Through its presence at ITB Berlin, as well as at the related events organized in Berlin, HORETIM continues to support the development of the HoReCa sector and the promotion of Banat gastronomy as an essential part of the region's tourist identity.