HORETIM has become a member of Corps Touristique Austria and is representing Banat at one of the most important events in Austria’s tourism industry

A new step in the international promotion of Timișoara, Timiș County, and the Banat – European Gastronomic Region 2028 project.

HORETIM marks a new milestone in the development of its international relations by becoming a member of Austrian Tourist Board, one of the most important organizations bringing together official tourism agencies and partners in the tourism industry active in the Austrian market.

The first time he participated in this capacity was during Summer Lounge Vienna, the premier annual event organized by Corps Touristique Austria, which brought together over 300 guests from the tourism industry: representatives of national tourism offices, travel agencies, international tour operators, journalists, and industry experts.

Corps Touristique Austria—an international collaboration platform

Corps Touristique Austria is a professional association that brings together official national tourism organizations and tourism offices from numerous countries. Through its work, the organization promotes the exchange of experiences, collaboration among destinations, and dialogue between the tourism industry, the media, and the business community.

HORETIM’s membership in this network opens up new opportunities for the international promotion of Timișoara and Timiș County, facilitating direct contact with key partners in the European tourism industry.

Banat, Presented to International Tourism Professionals

At the Summer Lounge Vienna, HORETIM showcased the region’s tourism potential to guests, highlighting its multicultural heritage, local hospitality, and the project Banat - European Gastronomic Region 2028, an initiative that aims to transform gastronomy into a driver of regional development.

The event provided an important opportunity to position Banat as an authentic destination capable of offering comprehensive experiences for both leisure travelers and business travelers.

The Flavors of Banat, Brought to Vienna

Promoting a destination means more than just showcasing tourist attractions. It also means creating experiences that leave a lasting impression on visitors.

For this reason, HORETIM organized a tasting of local products, held in collaboration with its partners Visit Timis, Produced in Banat and Maria's Mill, giving guests the opportunity to discover a part of the region's culinary identity.

The experience was complemented by Timișoreana, an iconic brand for the city of Timișoara and a true example of industrial and cultural heritage.

His choice was not random. Founded in the year 1718, at the initiative of the Habsburg administration led by Prince Eugene of Savoy, Timișoreana serves as a symbolic bridge between Banat and Austria. The story of this beer, closely tied to the shared history of the two regions, provided an authentic context for promoting the destination to the Viennese public.

A Step Forward for the Region's International Visibility

Participation in the Summer Lounge Vienna and membership in Corps Touristique Austria underscore HORETIM’s commitment to actively contributing to the international promotion of Timișoara and Timiș County.

By developing strong partnerships and consistently participating in relevant international events, HORETIM aims to increase the region’s visibility and strengthen Banat’s position on the map of European destinations.

As part of the preparations for Banat - European Gastronomic Region 2028, such initiatives represent concrete steps toward building a cohesive and competitive image for the region, based on authenticity, collaboration, and excellence in hospitality.